PcP unveils new brand identity& website to support international growth ambitions
PcP unveils new brand identity & website to support international growth ambitions
September 23, 2020
PcP - one of the leading suppliers of gratings, treads, planks for safety solutions across industries announced today the launch of its new brand identity, reimagined logo, tagline and website. These changes come at a time where PcP's safety solutions and products are in high demand all over Europe.
"Our new brand identity under the tagline 'Engineering Safety' celebrates what we have always done and will continue to be committed to. Enabling our customers, no matter their industry, to safely operate in their daily business routines, surrounded by innovative PcP solutions", says John Nielsen, Group CEO and owner of PcP.
Through a brand-new user-friendly website, PcP merges their previous country-specific websites under a 'one-brand-one-website' vision. This promise ensures that existing and new partners meet the same identity and customer promise, no matter the market. "Our new brand identity is designed to emphasise our focus on safety and celebrate the innovative spirit that has been present in our company since its inception in 1927. The new brand identity supports our ambitions in further increasing the use of our safety solutions all across Europe".
Together with the relaunch, the company's well-known products have also been re-branded and grouped into three distinct product lines. These include the recently launched CUBE® product line - next generation gratings, planks and treads, with district aesthetics, excellent strength-to-weight ratio, superior slip-resistance and much more.
The new brand identity celebrates all levels of the organisation - from design and production to sales and marketing, through not only images of solutions, but the very people behind them. "High business ethics, innovation and diversity are values and virtues deeply embedded within our DNA. We owe those principles not only to our heritage but also to the people that represent our international organisation, who empower us to pioneer quality grating solutions".
Rather than a complete makeover, the new logo pays homage to the original PcP logo, leading the company into the new decade and beyond, with a modern, fresh and simplistic style. Designed to be recognised as a symbol of trust, the revitalised logo and core tagline evokes feelings of professionalism, safety and innovation. "Our new identity reflects the same approach we practice when doing business with our partners, looking to take safety to the next level".